At the beginning of the new year of 2025, good news came from Daxiang Ceramics, located in Digang Town, Fanchang District, Wuhu City, Anhui Province. After multiple rounds of competition and selection, Daxiang Ceramics stood out among many ceramic tile companies and successfully entered the ceramic tile construction project of the Meishan New Campus of Sichuan University. As of the end of April, Daxiang Ceramics has shipped more than 200,000 ceramic tiles, and the delivery progress has exceeded 50%.
How did this Digang company, whose vision is to "let the world's roof flow with prosperous DNA", enter Sichuan University? Let's explore the story behind it and see its "three magic weapons" for success.
"Customer first, people-oriented", in-depth understanding and respect for user needs are the cornerstones of nurturing high-quality products. Elephant Ceramics puts itself in the user's shoes, designs products that truly meet people's wishes, and is committed to doing everything to perfection, so as to win the trust of customers. The business philosophy advocated by the Tianxiang brand, "a piece of tile, not only protects the roof", is not only a corporate culture, but also a life attitude. This persistent pursuit of quality has made Tianxiang gradually become a leader in the field of high-end ceramic tiles. Elephant Ceramics adheres to the corporate mission of "Tianxiang, using tiles as a medium, waterproof, and also prevents erosion over time; using tiles to build ridges, inherit, and pass on future weather." Every innovation not only represents a technological leap, but also contains a deep care for life. They change our lives in a gentle way, making beauty a daily routine.
In September 2022, the company successfully opened up a new field of high-end ceramic tile products through equipment updates and technology upgrades, bringing customers a new and better life experience. Elephant Ceramics does not pursue a short-term sensational effect, but has won the respect of the market and the trust of consumers through long-term accumulation and innovation. In the fast-paced modern society, the "slow sinking" strategy of Elephant Ceramics is extremely valuable. The power of a brand cannot be established overnight, it requires time to settle and the recognition of consumers.
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"Adhering to the original intention and striving for excellence", Daxiang Ceramics adheres to high standards and strict requirements for each product, and is committed to polishing every detail to perfection, so as to ensure the supremacy of quality. Adhere to high-standard production, select domestic leading and world-class advanced production equipment, strictly control process quality and product quality before delivery, and infiltrate the concept of "full life cycle quality management and zero defects in products" into everyone's heart. The product starts with the selection of raw materials, and goes through multiple rigorous processes such as raw material testing, pressing, plaster molding, drying, glazing, sintering, etc. to ensure the stability and high quality standards of each product. On the road of high-end ceramic tiles, Daxiang Ceramics continues to move forward with a calm and deep attitude, and the brand power is gradually growing in silence.
Since the first finished tile rolled off the production line in 2009, the company has produced more than 1 billion finished tiles by 2024, covering an area of more than 100 million square meters. The brand of Elephant has long left architectural memories in thousands of households and even historical sites all over the world. Nearly 20 years of persistence and hard work have proved that the true value of the brand lies not in the momentary fame, but in the long-term accumulation and precipitation. This "slow-sinking" brand power has allowed Elephant Ceramics to firmly occupy a place in the field of high-end ceramic tiles and gradually become a leader in the industry.
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“Inheritance of craftsmanship, eternal quality”, the craftsmanship of Elephant Ceramics is reflected in the persistent pursuit of intelligent manufacturing. The entire workshop of its intelligent factory adopts automated, refined, information-based and flexible production; the craftsmanship of Elephant Ceramics is reflected in the pursuit of excellence in products, and more in the deep insight and satisfaction of consumer needs; the craftsmanship of Elephant Ceramics is reflected in the tireless pursuit of the brand, constantly creating high-end ceramic tiles “quality stainless” boutiques, and unremitting efforts and persistence on the road of innovation.
Craftsmanship is the result of Elephant Ceramics' careful consideration of products. It is not only a skill, but also a fusion of spirit, emotion and soul poured into the product. This ingenuity stems from a deep love for the product, just like treating one's own children. On the road to pursuit of perfection, craftsmen are fearless of hardships and enjoy themselves. There are 30 masters with more than 15 years of experience in Elephant Ceramics. Since the establishment of the factory, they have continuously combined self-realization with the product perfectly, achieved each other, and sublimated together. For craftsmanship, products are not only the results of creation, but also the spiritual sustenance and the habitat of the soul.
Business Stories丨Why is Digang on the Yangtze River "Sky Phenomenon"?
In the future, Daxiang Ceramics will stick to its original aspirations, work hard, and promote the evolution of ceramic tiles from "functional building materials" to "architectural artworks", so that the prosperous ceramic genes can be passed on to the domes of buildings around the world with every piece of super waterproof ceramic tile.
